Off-Page SEO Services
To Build Authority and TrustWant to rank higher and look more legit online? We help your business earn trust from search engines and people—with smart strategies that work.
What is Off-Page SEO?
Think of Off-Page SEO as your website’s reputation. It’s all the stuff happening outside your website that tells Google (and potential customers) you’re trustworthy, legit, and worth paying attention to.
That includes things like links from other websites, local business listings, online reviews, and even brand mentions on social media or blogs. Unlike On-Page SEO, which happens on your site, Off-Page SEO is about how the rest of the internet sees you—and it plays a huge role in where you rank.
Why Off-Page SEO Matters
Here’s why Off-Page SEO is worth caring about:
- Better rankings – The more trusted you are, the higher you’ll show up
- Credibility – Customers and search engines see you as a legit business
- Extra traffic – You get visitors from other websites, not just search
- Competitive edge – Helps you stand out in crowded markets
Want the short version? Off-Page SEO = online word of mouth + credibility = better rankings.
The Erickson Digital Off-Page SEO Tactics
Here’s how we help build your reputation across the web . . .
Backlink Strategy & Outreach
We get other reputable websites to link to you. It’s basically the internet’s version of a referral.
- No shady link schemes—just real, relevant connections
- Outreach to blogs, directories, and industry websites
Google Business Profile Optimization
Want to show up in the local map pack? Let’s make that happen.
- We’ll fully optimize your profile with the right categories, services, and keywords
- Help you get more reviews and show up when customers are nearby
Online Reviews & Reputation
Reviews are today’s word of mouth. They affect everything—from SEO to conversion.
- We help you get more positive reviews from happy customers
- Monitor and respond to what people are saying
- Turn feedback into growth opportunities
Social & Brand Mentions
People are talking about your brand online—even if they aren’t linking to you.
- We help you earn attention on social and industry platforms
- Track brand mentions and build trust signals that matter to Google
Local Listings & Citations
Local search is everything if you’re a service business.
- We list your business in all the right directories
- Clean up wrong or duplicate listings
- Make sure your name, address, and phone number match across the board
Off-Page SEO FAQs
Q: Isn’t link building risky?
A: Not if you do it right. We use white-hat, Google-approved strategies that focus on relevance and value—not shortcuts.
Q: How long does this take to work?
A: You’ll usually start seeing traction in a few months. Off-Page SEO builds over time and keeps getting stronger the longer you invest in it.
Q: What makes a good backlink?
A: It should come from a site that’s relevant, trustworthy, and not spammy. Think industry blogs, directories, local partners—not random link farms.
Q: Can’t I just buy backlinks?
A: We don’t recommend it. It might work for a week—but it’s risky, and Google could penalize your site. Real backlinks are better for long-term success.
Q: Do reviews really affect SEO?
A: 100%. Positive reviews help you show up higher in local search, and people are more likely to click when they see good feedback.
Let’s Build Your Authority (the Right Way)
You’ve already got a great business—now let’s make sure the internet sees it that way.
We’ll help you earn more trust, traffic, and visibility with proven Off-Page SEO strategies.