Web Design Objectives

An eye-popping first impression only takes you so far. Advertising giant David Ogilvy said, “If it doesn’t sell, it isn’t creative.” Effective web page designs require a careful blend of creativity and adherence to best practices for conversion optimization and search engine optimization. A winning design turns browsers into buyers and at times, occasional buyers into brand evangelists.

Our Denver Web Design Agency Approach

Our creative process is highly collaborative, with the first step always being to listen carefully. We want to understand your business objectives, your brand, the needs of audience and the competitive landscape. Our designs are never created in a vacuum. Instead, we want them to be the perfect reflection of who you are, what you do – and what you want your website visitors to do next.

Why Erickson Digital: More Traffic, More Leads, and More Sales

In order to have a profitable purpose, website designs must balance the needs of human readers and search engines. Often, these needs can come into conflict, but Erickson Digital, with expertise across all Internet marketing disciplines, is ideally positioned to help you resolve those conflicts. We create web pages that are capable of both ranking well and converting well.

Web Development Marketing Objectives

Erickson Digital clients include firms that want to power up their online presence. Typical projects include:

• Turning a “billboard” website into a true lead generation site
• Turning an under-performing lead generation site into a powerhouse
• Creating an e-commerce site for firms new to online sales
• Building a sophisticated e-commerce site for firms ready to take the next step