Local SEO Services
To Boost Your Visibility in Your Market and to Rank in the 3-pack on Google Maps Free SEO AnalysisLocal SEO Services
In today’s competitive market, your business needs to be easy to find when customers search for services near them. If you want to show up in local Google searches, get more phone calls, and drive more form submissions that lead to sales, Local SEO is the key.
At Erickson Digital, we specialize in optimizing your online presence so that potential customers in your area can easily discover your business, reach out, and take action.
Our goal is simple: to help you rank higher in local search results, boost your visibility, and increase your conversions, all while targeting the right customers at the right time. Let us help you turn online searches into real-world sales.
What Is On-Page SEO?
On-page SEO is everything you can control on your own website to improve search visibility and user experience. That means optimizing content, headings, metadata, URLs, and even image tags. When done right, on-page SEO helps search engines better understand your pages—which leads to better rankings and more traffic.
If your content isn’t structured properly or your meta tags aren’t clear, you’re likely missing out on organic visibility and clicks. Let us help you fix that.
Why Local SEO Matters
Increase Local Visibility
Local SEO is designed to put your business in front of people who are searching for services like yours nearby. With proper optimization, your business can appear at the top of local search results, ensuring you’re the first choice for potential customers.
Drive Foot Traffic
If your business has a physical location, Local SEO helps you get found by people in your area, driving more in-store visits. It also improves online conversions, such as appointment bookings or contact form submissions, by ensuring your business ranks in relevant local searches.
Build Local Authority
Optimizing your website and Google Business Profile (GBP) helps build trust with both search engines and your local community. By showcasing real customer reviews and creating location-specific content, you gain authority in your local market and boost your credibility.
Our Local SEO Process
At Erickson Digital, we take a comprehensive approach to Local SEO, ensuring your business ranks well and connects with local customers. Here’s how we do it:
Google Business Profile Optimization
We optimize your GBP for maximum exposure, including updating business details, crafting a compelling description with local keywords, and uploading relevant, high-quality images.
Competitive Research
We analyze competitors’ SEO strategies, track their rankings, and identify opportunities to give your business a competitive edge in local search.
Keyword Research
We uncover geo-targeted, long-tail keywords that capture local search intent, helping you connect with customers when they’re ready to act.
Local Content Optimization
We enhance your website with location-specific content, integrating local keywords and creating blog posts and pages that resonate with your community.
Geo-Targeted Landing Pages
We develop landing pages focused on different geographic areas, featuring localized content, keywords, and imagery to engage local users.
Citations & Directory Listings
We build accurate, consistent citations across business directories to ensure your NAP (Name, Address, Phone Number) is correct and visible.
Monitor & Respond to Reviews
We track and manage reviews on platforms like Google and Yelp, encouraging positive feedback and promptly addressing any concerns.
Regular GBP Posts
We keep your Google Business Profile active by posting regular updates, including promotions and events, to engage potential customers.
Our Approach to Local SEO
At Erickson Digital, we don’t believe in a one-size-fits-all approach. Each business is unique, and our Local SEO strategies are tailored to meet your specific needs.
Tailored Strategies: Every Local SEO plan is designed specifically for your business’s goals, ensuring we address your most important local search opportunities.
Transparent Reporting: We provide regular, easy-to-understand reports that track key metrics like keyword rankings, review performance, and local search visibility.
Results-Driven: Our focus is on achieving tangible results that drive traffic, increase conversions, and improve your online visibility within your community.
Why Choose Erickson Digital for Local SEO?
- Proven Expertise: With years of experience helping local businesses succeed online, we know what works in Local SEO.
- Personalized Service: We take the time to understand your business and create a custom strategy that suits your unique needs and market.
- Comprehensive SEO Services: From Google Business Profile optimization to local review management, we handle every aspect of Local SEO, so you don’t have to juggle multiple vendors.
Local SEO FAQs
Q: How long does it take to see results from Local SEO?
A: Local SEO results can typically be seen in 1–3 months, but the exact timeline varies depending on your industry, competition, and current online presence.
Q: How often should I update my Google Business Profile?
A: It’s essential to update your Google Business Profile regularly. We recommend posting at least once a week with fresh updates, promotions, or new photos to keep your profile engaging.
Q: What are business citations and why are they important?
A: Business citations are online mentions of your business on directories and websites. Accurate citations help build trust with search engines and improve your local rankings.
Q: Do you provide keyword research as part of Local SEO?
A: Yes! Keyword research is a critical first step. We identify high-intent, locally-relevant keywords and incorporate them into your content, headings, and metadata to improve search visibility and connect with your target audience. These often have the names of your city and surrounding towns or neighborhoods in the keywords.