Get More Calls After a Hail Storm

If you’re a roofer in Denver or anywhere hail hits hard, your goal is simple: get homeowners to call or email you for a roof inspection or quote. The best time to advertise is right after a hailstorm—ideally within a few days or weeks. That’s when people are checking their roofs and looking for help.

Focus on the Right Neighborhoods

If only part of a city gets hit by hail, don’t waste money advertising to the whole town. Local TV, radio, and newspaper ads might help with long-term branding, but they’re not the best for getting leads right after a storm unless the entire area was hit.

Instead, put your money where the damage is:

• Google Ads & Local Services Ads – Show up when homeowners search for “roofers near me” or “hail damage roof repair.”

• Facebook & Instagram Ads – Target specific neighborhoods or zip codes that were just hit.

• YouTube & Streaming TV Ads – Run short videos in the exact areas affected by the storm.

• Direct Mail – Send postcards to homes in the path of the storm. You can automate this now, so cards go out just days after the hail hits.

• Zoned Cable TV – If you want to do TV, focus on channels that only air in the damaged neighborhoods.

• Billboards & Bus Ads – These work well when placed inside storm-hit areas.

What About Door Knocking?

Canvassing still works—plenty of roofers get leads that way. But let’s be honest: a lot of homeowners are tired of door-to-door reps showing up right after a storm. Too many “storm chasers” have given it a bad name. If you’re going to knock, lead with value and be respectful. Or consider combining it with digital ads or mailers so people already recognize your name.

Act Fast

Speed matters. Homeowners start calling roofers right after the storm. The sooner you get your name in front of them, the more likely they’ll choose you. There are tools now that alert you when a storm hits and automatically launch ads or send mail to the right areas. It makes a big difference.