Advertising Strategy
For roofers in Denver or anywhere in hail zones the goal is to get homeowners to call or email you asking for a quote or inspection. The strategy is to target advertising to areas that have been hit by bad hail storms in the last month, or last year. Local TV commercials (:30 & :15), radio commercials, and Newspaper ads reach the whole market and are not efficient unless the whole town has been hit. They are great media for building a brand image. If only part of a city has been hit by hail, it is better to use advertising that targets the damaged homes.
Canvassers still work, but homeowners hate dealing with door-to-door sales reps.
Advertising mediums
Here are the advertising vehicles and media that can be targeted well to reach certain geographic targets.
- Google Search Ads, Performance Max, LSA
- Programmatic banner ads
- Digital TV ads (CTV & YouTube)
- Transit ads on local buses
- Direct mail
- Zoned cable TV commercials
- Ads in HOA newsletters
- Outdoor (billboards)