Pay-Per-Click (PPC) Advertising: Generate Targeted Traffic & Maximize Your ROI

Paid Advertising That Gets You More Leads—Fast

Want more calls, leads, or sales? Paid advertising is the fastest way to make it happen. While SEO takes time, Google Ads, Display, and YouTube campaigns put your business in front of the right customers instantly.

At Erickson Digital, we don’t just run ads—we create smart, ROI-driven campaigns that bring you high-quality leads at the lowest possible cost. Our team focuses on:

• Targeting the right keywords to get your ads in front of people who are ready to buy
• Optimizing bids to lower your cost per click and stretch your budget further
• Building high-converting landing pages so more of your clicks turn into actual customers

Let’s build a campaign that gets results.

Google Search Ads – Get Found at the Top of Google

When people search for your services, you need to be the first thing they see. We create high-performing Google Search Ads that bring in ready-to-buy customers without blowing your budget.

• Appear at the very top of Google search results
• Bid on high-value keywords that drive actual leads, not just clicks
• Write compelling ad copy that makes people take action
• Use smart bidding strategies to lower costs and increase conversions

Performance Max (PMax) – Google’s Smartest Ad Campaign

 Google’s AI-powered Performance Max campaigns run across Search, Display, YouTube, Gmail, and more, automatically optimizing to get the best results.

• Find the best audience for your ads using Google’s machine learning
• Show up across multiple platforms with a single, automated campaign
• Perfect for businesses looking for low-cost leads at scale

Display & Programmatic Ads – Get Seen Everywhere

Ever looked at a product online, then started seeing ads for it everywhere? That’s display and programmatic advertising at work. We help businesses:

• Reach millions of potential customers across top websites
• Run retargeting campaigns to bring back visitors who didn’t convert
• Use eye-catching banner ads to build brand awareness and drive sales

YouTube & Video Ads – Turn Viewers into Customers

Video ads aren’t just for big brands. With YouTube ads, you can get in front of the right audience at the right time.

• Target people actively searching for products and services like yours
• Show ads to viewers based on their interests, search history, and behavior
• Great for local businesses, e-commerce, and brand awareness campaigns

Your Landing Page Matters More Than You Think

Here’s something most businesses don’t realize—even the best ad won’t work if it sends people to a bad landing page. A high-quality landing page can lower your cost per click, increase conversions, and improve ad performance. At Erickson Digital, we design landing pages that:

• Match your ads to improve Quality Score and reduce your ad costs
• Load fast for a better user experience and higher rankings
• Focus on conversions with clear, persuasive calls-to-action

Reasons to Choose Erickson Digital . . .

• Fast results. Leads start coming in within days, not months.
• Smart ad strategies. We don’t just run ads—we optimize every dollar.
• Expert keyword and bid management. More clicks, less cost.
• High-converting landing pages. Because clicks don’t matter if they don’t turn into customers.

Let’s Launch Your Next Winning Ad Campaign

If you’re ready to get more leads and sales—fast, let’s build a paid ad strategy that works for your business.

Paid Advertising FAQs

Q: How fast will I see results?
A: Most campaigns start bringing in leads within 24 to 48 hours after launch.

Q: How do you choose the best keywords?
A:  We focus on high-intent keywords—the ones real customers use when they’re ready to buy.

Q: Why does a landing page matter so much?
A: Your well-optimized landing page improves your Quality Score, which lowers your cost per click and increases conversions.

Q: Can I target people in specific locations?
A: Yes! We can target by city, state, ZIP code, or even a specific mile radius around your business.

Q: What’s the difference between Search Ads and Display Ads?
A: Search Ads appear when someone searches for a service like yours.
—  Display Ads are visual banners that show up on websites your customers visit.

Q: How do Performance Max campaigns work?
A: Google’s AI automatically tests different ads and placements to find the best-performing combination across all platforms.

Q: Can I advertise on YouTube without a video?
A: Yes! We can create animated, slideshow-based, or text-based video ads that perform well on YouTube.

Q: How do I know if my ads are working?
A: We track key metrics like click-through rate (CTR), conversion rate, cost per lead (CPL), and return on ad spend (ROAS).