How much should you budget for advertising?

This varies widely by industry. Some retailers operate with a 2% margin. Service firms may have a 30% profit margin. With so many options and so many questions we need to ask, we cannot tell you in a few sentences what to budget.

We can tell you that:
Landing pages are usually between $400 and $1,300.
A website redesign in WordPress starts at $999 with no copywriting.
A WordPress-based website redesign with copy written for SEO starts at $2,500.
An SEO analysis and strategy plan is $500.
Ongoing SEO services run $500 to $1,000 every month.
Mobile App Development ranges from $500 to $2500 plus $80 per month.
PPC (Pay per click) ad budgets for a local Denver campaign can range from $300 up to $9,000 per month depending on your industry and how competitive the keywords are for your products or services.
PPC (Pay per click) management fees run $300 to $1,000 a month for most campaigns. (fees vary based on your Spending level with Google, Bing, Yahoo)
For traditional advertising it depends on your media plan. See the chart below.

What Makes an Ad Effective?

A great offer always helps make for an effective ad. Copy is more important than the art, but why not make your ad visually appealing as well? It must grab the prospect’s attention and then persuade them to click though to your website. With Google tracking codes we can always know which ads are working best and we will always test ads against each other.

Advertising investment as a percent of Sales

We have an 8 page list of industry data like this photo shows. Email us if you would like us to send you the 8 page report.