Creative Media Buying

Yes even media buying can use creative thinking. Erickson has placed media buys since 1977. Using a clients’ media plan, we place buys for efficiency. We buy ads as cheaply as possible without risking many bumps or non-delivery. We choose the best publications, the best TV shows, or the best radio stations to reach your prospects. Yet we look for a good R.O.I. (return on investment) for our clients. Depending on the media we also negotiate added value to expand the reach of your campaign. In addition to added value we may seek to set-up media promotions for your campaign. Media buying used to only involve:

• TV
• Cable TV
• Radio
• Newspaper
• Magazines
• Outdoor
• Transit.

New Media buys include video ads or audio ads on:

• Satellite TV
• Interactive Cable TV
• Satellite Radio
• Media websites

Digital Media buys are usually banner ads bought on a PPC (pay per click), PPA (pay per action), or CPM (cost per thousand) basis. They can be placed on the Google or DoubleClick display network of websites, on Facebook,on LinkedIn, or inside smartphone Apps and games.