Bruce Erickson has extensive experience with Radio advertising. As a media director he placed spot radio for the Rocky Mountain region for many movie studios such as MGM/UA. He sold radio advertising for 12 years for 98.5 KYGO FM in Denver where he created strategies, planned promotions, placed radio schedules, and wrote compelling radio scripts.

Radio advertising advantages:

• Radio reaches 9 out of 10 people in every demographic segment – in real, not
  delayed time – every week
• Radio reach and listening levels have remained big and consistent for
  virtually every demo including young people
• More people listen to the radio than use the internet–and they use radio more
  everyday than they use the internet each day
• Digital devices and online listening are in addition to, not instead of regular
  radio – heavy users of digital audio are also heavy radio listeners
• Radio provides personal, emotional connections that can benefit advertisers
• Radio offers psychographically and demographically targeted environments
  that remain consistent and available 24/7
• People hear and respond to Radio commercials
• A Radio commercial has the same as or more impact as a TV commercial
• Radio is by far the device most used and most valued in the car by every age
• Radio gets your message to the most consumers just before they shop