Run ads on Google, Bing, and Yahoo search pages.
That is where your prospects are searching for your products or services.
These ads are Pay Per Click (PPC) ads. You only pay if the viewer clicks on your ad to go to your website. These are text ads of three lines.
Display or Banner ads can be bought on a PPC or a Cost Per Thousand basis.
Your actual ad campaign expenditures are paid directly to Google, Bing, and Facebook. These fees are for the set-up, monitoring, and management of the campaigns.
Pay Per Click Ad Pricing